It’s almost game time. Lyft, the fastest-growing rideshare company in the U.S., today announced it has been selected as the official rideshare partner of the Atlanta Football Host Committee, which is responsible for assisting the College Football Playoff with the planning and production of the 2018 College Football Playoff National Championship. The committee is turning to Lyft to coordinate transportation for college football fans in early January 2018.

The biggest game of the year is Jan. 8, but that’s only one of many football-focused celebrations in downtown Atlanta. Lyft is creating a comprehensive transportation plan to help locals and visitors alike travel to the events—and to help out-of-towners see the Empire City of the South. The full plan will be announced Jan. 3 and will include information about drop-off and pick-up zones, tips for using Lyft with public transit and more.

“Lyft knows that transportation is the last thing you want to worry about when your team is in the playoffs,” said Sam Bond, general manager of Lyft Southeast. “This partnership makes it easy for college football fans to focus on ironing their favorite jerseys and leave the travel logistics to us.”

The big game is the perfect time for new users to try the app, and the first ride is on Lyft! Users can download the Lyft app, available on iOS and Android, and follow the prompts to set up an account. Use promo code ‘NATCHAMPS’ for $5 off your first two rides (new users only). For more information about Lyft, visit

Lyft—a favorite Atlanta brand.

Lyft is quickly growing into the “rideshare of choice” for the city of Atlanta. Within the past year, the company has forged landmark partnerships with several major Atlanta brands, including local giants like the Atlanta Falcons, Atlanta United, the Mercedes-Benz Stadium and Delta. These partnerships take different forms, but they’re all designed to make transportation for Atlanta residents easier.

Local sports fans will already know that Lyft is the official rideshare partner of the Atlanta Falcons, Atlanta United, and Mercedes-Benz Stadium, so the big game on January 8 isn’t their first rodeo. The company has designated pick-up and drop-off spots at the stadium year-round, and Lyft Atlanta drivers are pros at navigating the busy streets around the stadium.

Need to travel by air? Whether travelers are heading into or out of Hartsfield Jackson, they can ride with Lyft—and earn Delta SkyMiles in the process. Lyft’s partnership with Atlanta’s hometown airline earns riders one SkyMile for every ride dollar. Plus, for a limited time, participants can earn three miles per dollar on every Lyft to and from the airport. Learn more at

About Lyft
Lyft was founded in June 2012 by Logan Green and John Zimmer to improve people’s lives with the world’s best transportation. Lyft is the fastest growing rideshare company in the U.S. and is available to 95 percent of the US population. Lyft is preferred by drivers and passengers for its safe and friendly experience, and its commitment to effecting positive change for the future of our cities.

About the Atlanta Football Host Committee
Formed in 2016 under the Championship Hosting Division of the Atlanta Sports Council, the Atlanta Football Host Committee (AFHC) serves as an extension of the College Football Playoff Group in the local community. The organization is responsible for assisting with the planning and production of the 2018 College Football Playoff National Championship and accompanying fan events. The AFHC is comprised of local leaders in business, sports and tourism and their mission is to host a one-of-a-kind championship experience for student-athletes, university representatives, media and college football fans.

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